Elliot Minor
Elliot Minor: Sold Out UK Tour, KOKO London & Download FestivalElliot Minor’s return was never going to be quiet.
Following years of anticipation, the band returned with a sold out UK tour, a new single, a packed London headline at KOKO, and a Download Festival appearance in front of 12,000 people — marking a huge new chapter for one of the UK’s most-loved alternative rock bands.
Anaconda Media managed the full digital marketing campaign across the return, covering social media, artwork, content creation, ticketing support, live event promotion and record release marketing around the band’s comeback single, How Does It Feel.
The tour saw Elliot Minor sell out dates across the UK, including:
York Crescent
Edinburgh Liquid Room
Manchester Academy 2
Birmingham O2 Institute
London KOKO
The campaign built towards the band’s sold out London show at KOKO in April 2026, before Elliot Minor went on to hit Download Festival in June 2026, performing to a crowd of 12,000.
From announcement assets and on-sale strategy through to social rollout, video content, audience engagement, ticketing pushes and release promotion, the campaign was built to reconnect with long-standing fans while introducing the band’s return to a wider audience.
With a fanbase that has followed the band for years, the key was to keep the campaign authentic: celebrating the nostalgia, energy and emotion around Elliot Minor’s return, while making sure the rollout felt fresh, current and active across all digital platforms.
The result was a sold out UK run, a major London headline, a huge festival moment, and a release campaign that brought the band firmly back into the conversation.
For Anaconda Media, this campaign represented exactly what we do best: combining social media, digital marketing, content, ticketing, music promotion and live event strategy into one joined-up campaign.
From the first announcement to the final festival crowd, every part of the campaign worked together to build momentum, drive sales and keep fans engaged.
Sold out shows. New music. Festival crowds. A proper return.
Elliot Minor’s comeback campaign was a brilliant reminder of what happens when the right band, the right audience and the right digital strategy come together.
Elliot Minor: Sold Out UK Tour, KOKO London & Download FestivalElliot Minor’s return was never going to be quiet.
Following years of anticipation, the band returned with a sold out UK tour, a new single, a packed London headline at KOKO, and a Download Festival appearance in front of 12,000 people — marking a huge new chapter for one of the UK’s most-loved alternative rock bands.
Anaconda Media managed the full digital marketing campaign across the return, covering social media, artwork, content creation, ticketing support, live event promotion and record release marketing around the band’s comeback single, How Does It Feel.
The tour saw Elliot Minor sell out dates across the UK, including:
York Crescent
Edinburgh Liquid Room
Manchester Academy 2
Birmingham O2 Institute
London KOKO
The campaign built towards the band’s sold out London show at KOKO in April 2026, before Elliot Minor went on to hit Download Festival in June 2026, performing to a crowd of 12,000.
From announcement assets and on-sale strategy through to social rollout, video content, audience engagement, ticketing pushes and release promotion, the campaign was built to reconnect with long-standing fans while introducing the band’s return to a wider audience.
With a fanbase that has followed the band for years, the key was to keep the campaign authentic: celebrating the nostalgia, energy and emotion around Elliot Minor’s return, while making sure the rollout felt fresh, current and active across all digital platforms.
The result was a sold out UK run, a major London headline, a huge festival moment, and a release campaign that brought the band firmly back into the conversation.
For Anaconda Media, this campaign represented exactly what we do best: combining social media, digital marketing, content, ticketing, music promotion and live event strategy into one joined-up campaign.
From the first announcement to the final festival crowd, every part of the campaign worked together to build momentum, drive sales and keep fans engaged.
Sold out shows. New music. Festival crowds. A proper return.
Elliot Minor’s comeback campaign was a brilliant reminder of what happens when the right band, the right audience and the right digital strategy come together.